Thursday, July 10, 2014

South Knoxville Alliance to unveil 'Saturday South' campaign July 17

The South Knoxville Alliance, which is comprised of roughly 40 area businesses and organizations, will unveil its exciting new “Saturday South” campaign, designed specifically to promote the South Knoxville area, at an upcoming networking mixer, according to a release.

The event will be held on Thursday, July 17, from 5:00 pm- 7:00 pm at Labor Exchange (2623
Chapman Hwy.). The Alliance will present information and details regarding the “Saturday
South” campaign just after 6:00 pm.

“We’re excited to announce the details of the upcoming campaign, which is both promotional
and interactive,” said President of the South Knoxville Alliance, Rebecca Hussain in a statement. “Our event committee has worked tirelessly to create innovative ways through which we might promote our area, and this event is the first of many to come.”

In addition to the announcement, the mixer will offer area business and organization leaders an
opportunity to network and will feature a cocktail hour from 5:00 pm- 6:00 pm.

The South Knoxville Alliance was formed in 2013 and is composed of businesses within the 37920 zip code - South Knoxville, South of the River. The Alliance has joined as active business and civic leaders to strengthen the area by promoting the areas many assets to fellow Knoxvillians, visitors and guests.

Located just across the Tennessee River from downtown, K-Town South is one of Knoxville’s most unique districts - flush with various and sundry boutiques, a plethora of locally owned and operated eateries, and home of Ijams Nature Center and Knoxville’s nationally acclaimed Urban Wilderness. The Alliance further endeavors to promote the area - through marketing, events and festivals.

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