WBIR-TV, Knoxville’s ‘Straight from the Heart’ station, will expand its 10 News Weekend programming by two hours, beginning Jan. 3, 2015. (That's tomorrow.) With the announcement, weekend local news content will start at 6 a.m. on Saturdays and Sundays.
Jeff Lee, WBIR-TV General Manager, says the change was made with viewers in mind.
“The decision to expand our weekend coverage is a reflection of our commitment to viewers and their evolving needs. We try to be mindful of changing viewing habits, and continually strive to deliver the most local content, whenever and wherever most convenient for our viewers.”
“The expansion is a reflection of our continued efforts to best serve our collective audience, on-air and online.” says WBIR News Director, Christy Moreno. “The additional two hours of programming will expand our local coverage opportunities. The change allows us to better prepare our viewers with the most current weather and traffic conditions, as well as share more of the viewer stories that inspire us and our community every day.”
Moreno says the existing weekend news team will continue to serve viewers when the extended content format takes effect.
Up-to-date WBIR-TV programming can be found at www.wbir.com. With the expansion announcement, current programming times for Allen Smith and House Smarts will move from Saturday at 6:00am and 6:30am respectively, to 5:00am and 5:30am. Power of the Word scheduled programming will move from Sunday at 6:30am to 5:30am.